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Henkel - SexyHair TikTok Shop Investment Proposal

Growth Strategy Dashboard • Mar-Jul 2026

Total Investment
$800.0k
5 months campaign
Target GMV
$1.40M
Goal: 1.75x ROI
Expected GMV @ 1.9x
$1.52M
+8.6% vs target
Campaign Period
5 Months
March - July 2026
Scenario Analysis
Select investment level and ROI multiplier to see impact on GMV projections

Investment Level

ROI Multiplier

Channel Allocation
Budget distribution by marketing channel
Short Video: 40%Live: 15%GMV Max: 45%
Campaign Level Distribution
Investment by campaign priority level
SS Level (July): 24%S Level (Mar, Jun): 44%A Level (Apr, May): 32%
March
S

Total Spend

$136.0k

Expected GMV

$258.4k

Short Video: $54.4k

Live: $20.4k

GMV Max: $61.2k

April
A

Total Spend

$120.0k

Expected GMV

$228.0k

Short Video: $48.0k

Live: $18.0k

GMV Max: $54.0k

May
A

Total Spend

$128.0k

Expected GMV

$243.2k

Short Video: $51.2k

Live: $19.2k

GMV Max: $57.6k

June
S

Total Spend

$176.0k

Expected GMV

$334.4k

Short Video: $70.4k

Live: $26.4k

GMV Max: $79.2k

July
SS

Total Spend

$240.0k

Expected GMV

$456.0k

Short Video: $96.0k

Live: $36.0k

GMV Max: $108.0k