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Henkel - SexyHair TikTok Shop Investment Proposal

Growth Strategy Dashboard • Mar-Dec 2026

Total Investment

$800.0k

10 months campaign

Target GMV

$1.40M

Goal: 1.75x ROI

Expected GMV @ 1.9x

$1.52M

+8.6% vs target

Campaign Period

10 Months

March - December 2026

Scenario Analysis

Select investment level and ROI multiplier to see impact on GMV projections

Investment Level

ROI Multiplier

Channel Allocation

Budget distribution by marketing channel

Campaign Level Distribution

Investment by campaign priority level

March

S

Total Spend

$56.0k

Expected GMV

$106.4k

Short Video: $22.4k

Live: $8.4k

GMV Max: $25.2k

April

A

Total Spend

$88.0k

Expected GMV

$167.2k

Short Video: $35.2k

Live: $13.2k

GMV Max: $39.6k

May

A

Total Spend

$96.0k

Expected GMV

$182.4k

Short Video: $38.4k

Live: $14.4k

GMV Max: $43.2k

June

S

Total Spend

$104.0k

Expected GMV

$197.6k

Short Video: $41.6k

Live: $15.6k

GMV Max: $46.8k

July

SS

Total Spend

$104.0k

Expected GMV

$197.6k

Short Video: $41.6k

Live: $15.6k

GMV Max: $46.8k

August

A

Total Spend

$56.0k

Expected GMV

$106.4k

Short Video: $22.4k

Live: $8.4k

GMV Max: $25.2k

September

A

Total Spend

$64.0k

Expected GMV

$121.6k

Short Video: $25.6k

Live: $9.6k

GMV Max: $28.8k

October

S

Total Spend

$72.0k

Expected GMV

$136.8k

Short Video: $28.8k

Live: $10.8k

GMV Max: $32.4k

November🎯 BFCM

SS

Total Spend

$112.0k

Expected GMV

$212.8k

Short Video: $44.8k

Live: $16.8k

GMV Max: $50.4k

December

SS

Total Spend

$48.0k

Expected GMV

$91.2k

Short Video: $19.2k

Live: $7.2k

GMV Max: $21.6k